This is a complex story that’s actually two stories in one... Velvet on a Tuesday, the casual velvet story and For Every RSVP, the dressed up velvet story. The two stories were planned to connected so the user can float from one to the other showing the user how versatile velvet is.
The deliverables included a landing page, anchors, email and social media campaigns and digital ads including takeovers.
Email campaign for Casual Velvet:
Casual Velvet Facebook carousel:
Dressed-up Velvet product page anchor for desktop and mobile:
Dressed-up Velvet Facebook carousel:
THE CUT and POPSUGAR Site takeovers:
User Journey for both the casual and dressed-up velvet stories: