I worked closely with the development team to create type and design style templates for use across the site making site design more uniform and development seamless across all devices reducing errors and the time needed for QC of the site. The type design is narrowed down to the most used sizes to create a more uniform look.
For mobile, I opted to keep the images as large as possible to showcase the clothing. As the user moves down the page, the images have the same real estate impact and the functionality reflects the desktop design.
Below are type lockups that are used across the site. Type sizes and line spacing are predetermined so there are no errors and simplify the QC of the site. Designers pick a lock up, and it matches the look once it goes live.
