Happy Student is a mobile app that helps students get acclimated to a new city with its legal requirements, housing, health resources, etc.
The Challenge:
Leading competitor apps in this segment are filled with sales and e-commerce opportunities very little information to help students, things like finding a doctor or school maps. These apps look busy and cluttered with logos and stock photos.
The Goal:
To create an app that was fun, engaging and easy to navigate that’s accessible to foreign students. Distinguishing the categories so they're easy to find and understand and easy to find again if needed. Displaying the text heavy information clearly and easy to digest with calls to actions that can’t be missed.
The Approach:
I created a visual shuffling card system that makes the interface fun and interactive. Using iconic illustrations for the cards was the best solution to reach students from all cultural backgrounds. Color coding helps the user to identify with them and recall their path later to that specific information category. Once inside the category it is reinforced with banners and text color of that section.
The App:
Prototypes:
User Journey:
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Sign-In and Sign-Up Flow:
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Wireframe Prototype Exploration:
User Personas:
Logo Design:
